Alima Pure Make-up

ingredientsAlima Pure Mineral Make-up

We believe that skin is the connection between inner and outer beauty. So why put anything on your body that won’t support whole health of mind, body and spirit? Made from the highest quality, purest mineral pigments, we craft Alima’s natural mineral make up to enhance beauty in a way that feels amazing and lets your individuality shine through. No toxic chemicals, irritants or preservatives.

We love it when our customers want to learn more about what they’re putting on their skin. Here you’ll find the complete ingredient list for everything we make. Pure, simple, good stuff!

No parabens, sulfates, synthetic dyes, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, or nanoparticles. Our products are never tested on animals.

All natural, pure minerals from nature. That’s all you’re going to find in Alima Pure cosmetics.  No toxins, no irritants, no preservatives, just pure beauty.

How can we offer something so pure and rich in color when others can’t? Because our minerals are not only the finest grade, they’re specially processed to provide rich, deep pigment, opacity and shimmer – just as they are.  The result is a wonderful light, silky feeling and long-lasting wear that lets your true beauty shine through.

Don’t just take our word for it. We sought the most rigorous certification for purity in the world and passed with beautiful, natural flying colors. The prestigious European BDIH “Certified Natural Cosmetics Seal” means you can trust that what you’re putting on your skin is all natural and nothing more. A badge of honor for companies that care, BDIH verifies our commitment to pure, safe, cruelty-free and environmentally friendly ingredients produced and packaged in an environmentally and socially responsible manner.

Here’s why it matters. Sadly, in the U.S., neither the Food and Drug Administration nor the beauty industry can agree on a definition of “natural.” Companies can use it to mean anything – or nothing. That wasn’t good enough for us. The rigorous BDIH guidelines go beyond the European Union Cosmetics Directive, which has currently banned more than 1000 chemicals considered unsafe for the use in cosmetics. In contrast, the FDA has banned 10.


Ferric Ferrocyanide (CI 77510): an inorganic mineral salt used to provide a rich blue color. Cosmetic-grade ferric ferrocyanide is approved for use on the eyes and face in the U.S., and on lips, eyes and face in the E.U. and Japan. We use it in a few of our eyeshadows and shimmer powders. Please note: Ferric ferrocyanide is not approved for use on the lips in the U.S.

Iron Oxides (CI 77491, CI 77492, CI 77499): inorganic compounds created from purified, oxidized iron. Iron oxides range in shade from yellow to red, brown and black. Approved for use in cosmetics in the U.S., E.U. and Japan.

Kaolin (CI 77004): a hydrated aluminum silicate, also known as china clay. It’s very pure, soft and matte, and is highly prized for its gently absorptive properties and lustrous feel. Approved for use in cosmetics in the U.S., E.U. and Japan.

Mica (CI 77019): an inorganic, colorless silicate mineral that provides luster and adhesion. We use mica in most of our cosmetics for its luxurious silkiness and subtly reflective properties. It’s available in many grades, some known as “sericite” or matte, that range in textures from matte to shimmery. Approved for use in cosmetics in the U.S., E.U. and Japan.

Titanium Dioxide (CI 77891): a naturally occurring oxide of titanium, generally used as a pigment. Cosmetics grades are extremely pure and highly prized as an effective nonchemical sunscreen. Titanium dioxide is found in our Satin Matte Foundation and most of our color cosmetics. It is not used in our Color Balancing Powder, Balancing Primer Powder or Satin Finishing Powder. We do not use nano-sized titanium dioxide in our formulas. Approved for use in cosmetics in the U.S., E.U. and Japan.

Ultramarines (CI 77007): a blue inorganic mineral pigment composed of complex sodium aluminum sulfosilicates. Ultramarine blue is found in a few of our Satin Matte Eyeshadows and Satin Matte Eyeliners. Approved for use in cosmetics in the U.S., E.U. and Japan.

Zinc Oxide (CI 77947): an inorganic chemical compound found in nature as zincite. Refined zinc oxide is used in cosmetics as a white pigment, and is highly prized as a nonchemical sunscreen. It is also regarded as anti-microbial and wound-healing. Zinc oxide is found in Alima’s Satin Matte Foundation and Balancing Primer Powder. We do not use nano-sized zinc oxide in our formulations. Approved for use in cosmetics in the U.S., E.U. and Japan.